initial proposed designs
final Logo
color palette
typography
illustrations: beginners through advanced levels
SOCIAL MEDIA: holidays
![socialposts_holidays [Recovered]-06.png](https://images.squarespace-cdn.com/content/v1/56d4aea9d51cd46806b9e0dc/1653264437813-LXSKYLGXEFAYVFC1FU4F/socialposts_holidays+%5BRecovered%5D-06.png)
![socialposts_holidays [Recovered]-10.png](https://images.squarespace-cdn.com/content/v1/56d4aea9d51cd46806b9e0dc/1653264454891-4ZST85CNE4ND4VKRJLOF/socialposts_holidays+%5BRecovered%5D-10.png)
Social media: stories
Photography style
Photography: Victor Fuentes
Photo Editing: Susi Cadena
vision for space
Lofty AERIAL SKILLS
Lofty is a new Aerial Dance Studio located in Toluca, Mexico. Its purpose is to help their members achieve their full potential while acquiring the four key benefits that aerial dancing provides: strength, control, flexibility and relaxation. This identity exploration combines elements of an elegant discipline with the sharpness needed to empower its members.